"RUXX" is a Romanian HBO Max Original series featuring Ruxana, a career-driven woman involved in a real estate project in Bucharest. The show explores themes of ambition, loyalty, and the pressures of societal expectations in a modern Romania caught between its past and future. Stockholm Design created the campaign which included several Teaser and Pay-off finishes as well as a character and OOH campaigns.

Client: HBO Europe

Key-Art Design, Photoshoot Direction, Finishing, Outdoor, Print